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Last week, a client said he received a credible inquiry about a retail space he was leasing after the prospect had seen a story we placed. A month ago, another client mentioned she had received a call from a prospective office tenant after seeing a tweet from a handle my PR agency manages.
Both of these are outcomes of PR efforts. The outputs, on the other hand, were the tweets and the media relations impressions from our efforts.
In the demanding world of PR, showing value isn’t that difficult when you work strategically toward outcomes rather than tactically toward outputs.
– Sarah Funderburk, SPR Atlanta