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Eclipse please

by The 100 Companies

Are you feeling it? Between major eclipse season and Mercury in retrograde, we’re all experiencing the planetary pulls this month!

What I love about it is the magic it’s bringing on a personal woo level and how major brands are teaming up on solar eclipse partnerships. Looking at you Delta and Warby Parker, nice email! Even NASA is aligning with other brands for educational and viewing opportunities. And Krispy Kreme has partnered with OREO for the Total Solar Eclipse Doughnut, available through Monday.

Believe the hype, the next total solar eclipse won’t occur in the contiguous U.S. until August 2044.

Tara Murphy, 360 Media, Inc.

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The Atlanta 100