There’s a lot of change in my business with long-term clients departing and shifts with personnel and how the PR industry operates.
At times, it can be overwhelming. Add the list of deliverables outside of the day-to-day client work that has to get done to stay nimble and relevant. The amount of new technology popping up to help automate is amazing yet that takes research to find the right fit. Twenty-four hours a day doesn’t seem like enough time anymore.
I do know changes and challenges are here for a reason, and nothing meant for me will pass me by.