Business

Jeff Corey, founder of local creative agency Visual Soldiers, is a rarity in this ever-changing city, an Atlanta native.

If you think that going green at work is difficult, think again.

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Haydn Hilton has always had a big heart for animals, especially cats, and grew up assisting her mom with wildlife rehabilitation. She was writing a paper for a film class when she first came across the concept of a cat café. This discovery derailed her original plans and she quickly began the process of creating Atlanta’s first cat café, Java Cats.

The main source of all life, water makes up 60% of our bodies and is home to undiscovered knowledge. It’s the liquid we don’t drink enough of, yet waste effortlessly.

McDonald’s has a knack for creating special and seasonal culinary surprises, from regional specialties to the McRib. The king of all, though, is the Shamrock Shake.

After playing in and managing bands, Britain-born Iain Bluett foresaw a potential downfall of the ticket industry for consumers and companies alike – costly service fees.

Growing up, we bought our groceries at Winn-Dixie. I found even stranger brands as a young itinerant reporter, moving through small Southern towns like a bad storm.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

Hodgepodge Coffeehouse, a coffee shop and local art gallery, has been a staple since opening in East Atlanta in 2012.

There are a number of membership organizations and clubs for Atlanta professionals. But one that stands out from the rest is Young Professionals of Atlanta. Formed in late 2018, the 501 nonprofit organization is designed to help young professionals in and around Atlanta to network and give back to the community.

In my 20s, when I was put in charge of a 25-person marketing team spread over two floors at The Charlotte Observer, I observed our biggest weakness was communications. Ironic, since we were in that business.

Do you get inundated with emails and often miss or completely lose important communications? Start cleaning up your emails today.

Presidents’ Day was this week and it got me thinking…what‘s this holiday really about? Isn’t this about celebrating Washington’s birthday, and other past presidents? And what do retail sales have to do with it?

VESTA Movement, a high-energy kickboxing workout studio with two intown locations (PCM and the Westside), is one of Atlanta’s top-rated gyms.

A favorite part of my day job is coaching teams on how they can use design thinking to solve their business challenges.

This week, I came out on a national PR website. It felt like it was the right time.

If you want people to engage and talk with you, ask better questions. We all know that the answer to “How was your day?” will typically be “fine.” Ask a more open question.

“I love keeping track of my receipts and organizing them,” said no one ever. That’s why when the star-studded cast of the Expensify commercials came across my screen not once, not twice, but numerous times during the Super Bowl, it caught my attention.

Each year, the social media industry continues to innovate and expand at an ever-increasing speed. Here are some of the top trends expected in 2019:

Spring is near, which means one of the biggest conferences of the year: SXSW. Returning March 8-17 to Austin, SXSW promises attendees a week full of innovation, creativity and music.

Business email inboxes are noisier than ever, so avoiding “opt-out status” with your colleagues is crucial. Here are three tips for email etiquette:

Sunday’s big game was far from the nail-biting, action-packed football season finale we had hoped for, so let’s all be thankful for the commercial breaks. While these coveted advertising spots have always played on pop culture events and trends, this year’s took inspiration heavily from one place: the internet.

Recently, our team took the CliftonStrengths assessment, a fascinating exercise reflecting both individual and collective talent DNA.

These days, more brands capture headlines by taking stances on political and social issues. While the approach may capture targeted audiences year-round, a new poll suggests that two-thirds of consumers think the Super Bowl is an inappropriate place to make a statement.

Recently, I had an employee tell me that her paycheck was not as important as the education we could provide her. As a business owner, you can’t afford to cut out employee development from your budget.

A new year always starts with challenges of change — new promises and goals, different directions, healthier lifestyles and so much more.

If you’re on social media, there’s no doubt you’ve recently seen endless “10-year challenge” posts from friends and celebrities. The idea is simple: post a photo of yourself in 2009 next to a photo of you from 2019 and rejoice at how far we all have come in the last decade.

Career mentorship is an invaluable experience that can bring you to new professional heights that would be impossible to reach alone. Working with a mentor can also lead to personal growth.

Most barbers help you get less hair. Mine wants to help me get more.