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Deciding which social media platforms to use requires careful consideration. It’s critical to ensure you have the resources, and it’s better to be great on a few platforms rather than to be mediocre everywhere. Knowing when it’s time to try something new or when to pull the plug is essential.
Start by defining your target audience, researching platform demographics and considering platform relevance. From there, assess platform popularity and trends, evaluate resources and bandwidth and analyze competitor presence.
My top takeaway: test and measure. The beauty of social media is the invaluable real time metrics and data. Watch for more.
– Meghan Henning, OnWrd & UpWrd, The Association 100