Effective member communication is critical for association success. This “Member Communications Strategy Checklist” is an essential resource designed to elevate your association’s engagement, foster stronger relationships and deliver unmatched value to your industry.
This comprehensive checklist includes strategies for member segmentation, creating a dynamic communications calendar, leveraging social media for greater reach and offering high-value webinars and events. It emphasizes the importance of maintaining an up-to-date website, engaging members with timely advocacy alerts, facilitating connections via an online member directory and incorporating valuable feedback mechanisms.
Your member communications strategy must align with the evolving needs and preferences of your community.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100