Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the …
public relations
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, …
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up …
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As a PR professional you have probably been asked, “PR is marketing, right?” As frustrating as it may be to …
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I’m still stunned when businesspeople say, “If only we had an intern to handle our social media!” That’s not what …
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Last week, I trained a client’s team on crisis management. It sparked memories of the first crisis I not only …
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Last week, I trained a client’s team on crisis management.
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The inaugural season of Atlanta United hasn’t disappointed. In addition to the fandom and explosive game days, Atlanta United communications …
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Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that …
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most …
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