Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:
public relations
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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As a PR professional you have probably been asked, “PR is marketing, right?” As frustrating as it may be to be asked this question, according to the 2017 Global Communications Report published by the USC Annenberg Center for Public Relations, PR professionals see a growing bond between the two in the near future.
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I’m still stunned when businesspeople say, “If only we had an intern to handle our social media!” That’s not what I recommend. Characteristics you do want in your “community manager:”
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Last week, I trained a client’s team on crisis management. It sparked memories of the first crisis I not only…
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Last week, I trained a client’s team on crisis management.
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The inaugural season of Atlanta United hasn’t disappointed. In addition to the fandom and explosive game days, Atlanta United communications strategies are one of the reasons I’m such a fan.
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Repurposing content is taking content previously used for one purpose and reusing it for another. It’s a useful strategy that allows you to reach a broader audience and diversify your content while maintaining consistent messaging. Try these repurposing strategies:
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
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Like articles in trade publications, securing speaking engagements for your clients is a way to increase exposure and help position them as thought leaders. To keep up with the opportunities for your clients and to secure the best placements for them, I suggest the three tips below:
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We all know it: most trade publications just aren’t as sexy as more general publications. However, most of your clients should be in specialized journals to solidify their position as a thought leader in their industry.
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I believe all PR professionals should practice “slow PR” – strategically thinking through each pitch: which journalist, what the story is, when to pitch … the list goes on and on.
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Want to know what makes a journalist pursue a pitch they receive from a PR professional? Or how much journalists rely on PR professionals? Or how PR professionals can improve, according to journalists? More than 1,500 North American journalists can fill you in.
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“After the speaker is selected, they will present today.” I couldn’t have written that sentence a few weeks ago and have it be Associated Press-style compliant. Though the iconic 2017 Stylebook doesn’t come out until May 31, the online style guide is available now and, as the media world often does, errs on the progressive side. One of the new major changes includes embracing the gender-neutral pronoun.
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The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably aware of. For example, 91% of journalists feel they’ve lost public trust.
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Good people are hard to find. At least that’s what we’ve always heard. Fortunately for SPR Atlanta, we have been #blessed to find team members that are exactly what we – and clients – need!
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If I could only use one app, it’d be Instagram without question. As it’s expanded and added new features like tagging, messaging, stories and videos, I’ve found myself using Instagram more than other social media app.
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In the age of alternative facts, President Trump’s counselor Kellyanne Conway fabricated the “Bowling Green massacre” earlier this month. Rather than shying away from the fake news, the small Kentucky city of Bowling Green called on New York PR Firm The Decker/Royal Agency to leverage the unexpected publicity.
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As a PR professional and PRSA member, I am committed to a Code of Ethics. Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017 reminded all members of this last week in an emailed message.
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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.
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We’ve all been there: waiting for someone to respond before you can proceed with a task. But as a somewhat reserved young professional, I’m not always comfortable sending multiple emails if I need something.
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In my opinion, 2016 has been the worst year for humanity in my lifetime and Words of the Year prove it.
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As I was frantically scrolling through the hoards of politically charged tweets on Election Day looking for new insight and poll numbers, one tweet from fashion magazine Nylon caught my eye: “the leotard trend is here to stay.” I digitally called them out on their tackiness, and they promptly deleted the tweet.
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In five years, SPR Atlanta’s Director of PR Sarah Funderburk not only became one of the youngest APR accreditation recipients in PRSA Georgia history, but she’s now the chapter’s Rising Star, awarded annually to a member who’s demonstrated industry and professional leadership.
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Visual content is invaluable to draw attention to social posts, blogs and eNewsletters. But not everyone has access to a graphic designer or knows how to use Adobe.
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Each morning, I wake up and read TheSkimm, which gives me the news I need – quickly. (Sounds familiar?)
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