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Reinventing a Tainted Brand

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If public opinion can incite revolutions and change legislation, it certainly has the power to make or break a brand. When a company’s brand becomes tarnished in the court of public opinion, the only choice is to shed its image with hopes of reinventing itself.

So when is it time to reinvent a tainted brand? If the opinion of your brand is overwhelmingly negative, consider changing it from the inside out. The public is more willing to forgive past mistakes if they see quick, substantial and sustainable change.

It’s simple – be the kind of brand people want to associate with.

André Ledgister, SPR Atlanta

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