Keep social media on track for the holidays

The holiday season can be a whirlwind and busy for everyone, but it’s important that teams are prepared for the season both in and out of the office:

• Schedule content in advance – Scheduling can help ensure posting is consistent.

• Start planning now – Upon return from the holidays, don’t be bombarded with work. Start planning for Q1/Q2 now.

• Make a plan for monitoring – It’s important to respond to consumer needs in real-time, even if that means on a holiday. But, it doesn’t mean you should be scanning all day. Make a monitoring and responding schedule with your team and take turns.

– Abby Watkins, 360 Media, Inc.