Social media seems to be used by everyone today, but is it for government agencies? In its infancy, social media was primarily for personal use to stay in touch with friends, but it didn’t take long to evolve into something much bigger. Businesses soon realized the power of social and began incorporating it as a major part of their marketing strategies.
Now, almost everyone is on social platforms and that includes government agencies. From crisis communication, public engagement, accurate messaging and even to save money, here are a few of the reasons why all forms of government must go social.