Sunday’s big game was far from the nail-biting, action-packed football season finale we had hoped for, so let’s all be thankful for the commercial breaks. While these coveted advertising spots have always played on pop culture events and trends, this year’s took inspiration heavily from one place: the internet.
• Michelob Ultra Pure Gold used ASMR, a trend taking YouTube by storm, to promote its new, organic beer.
• The World Record Egg, which recently beat out Kylie Jenner for the most liked picture on Instagram, tackled mental health issues.
• Serena Williams embraced women empowerment with internet dating app, Bumble.