Ordering a car ride is quickly becoming more like Amazon Prime, and I can’t say I’m surprised. Uber is now stepping up to the plate and testing its own subscription-style service with the public.
The concept is simple: For $14.99 a month, riders lock in flat rates on all UberX and UberPool trips they take over the course of the month. This means that fares won’t be subject to typical external events like weather, traffic or (my worst nightmare) surge pricing. And, what’s better, there is no limit to the amount of rides you can take per month.
– Katie Cline, 360 Media, Inc.