Charging on, even with imperfect intel

A business school professor told me his job was “to teach managers to make good decisions in the absence of perfect information.” The goal is to make a good decision, not to analyze endlessly.

On D-Day, General Norman Cota landed on Omaha Beach and found his troops pinned down by enemy fire. He analyzed the situation and arrived at a quick decision.

Running forward, General Cota led the Fifth Ranger Battalion up a steep bank and overtook the German gun battery, freeing the men on the beach to advance.

Analysis must be thorough, and sometimes it must be quick.

– Kip Caffey, Gibraltar Wealth Management