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Instagram’s Value

by admin

If I could only use one app, it’d be Instagram without question. As it’s expanded and added new features like tagging, messaging, stories and videos, I’ve found myself using Instagram more than other social media app.

Launched in October 2010, Instagram hit one million users by December of that year. In December 2016, that number was 600 million users. Top brands post 4.9 times per week. A whopping 70% of performance campaigns generated statistically significant lifts for online conversion or app installs.

In a nutshell: if your brand isn’t on Instagram, it should be. Read more fun facts here.

Haley Barton, SPR Atlanta

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