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When budgets are tight, PR often gets cut, as clients believe they can do it themselves. “Social channels are free and anyone can email a reporter.”
Just this week, a PR firm we work with referred our firm to a local Fox reporter who needed a lawyer. We were able to provide an engaging source promptly. Our client, firm and reporter benefited from the web of relationships.
We’ve now successfully worked with this reporter multiple times. Next time she needs a source, will she research with hopes of finding a reliable source – or call someone she has a relationship with?