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As a PR professional you have probably been asked, “PR is marketing, right?” As frustrating as it may be to be asked this question, according to the 2017 Global Communications Report published by the USC Annenberg Center for Public Relations, PR professionals see a growing bond between the two in the near future.
According to the survey sent to 800 top PR professionals across the U.S., almost half of the participants believed that PR and marketing will become increasingly more aligned within the next five years and that consumers won’t be able to distinguish the difference between the two.