412
Beverages don’t have to be boring just because you may be participating in Dry January. In fact, several companies have been taking note of the sober curiosity trend on the rise.
Ritual Zero Proof serves up zero proof gin, tequila and bourbon for when you need the ritual of happy hour, but not the buzz. Kin Euphorics offers a Kin Spritz — light and bubbly and perfect for the Aperol lover, as well as two other concoctions, Dream Light and High Rhode. To make life easier, Curious Elixirs offers pre-mixed alcohol-free cocktails inspired by a Negroni, a Dark & Stormy and more.
– Taylor Thompson, 360 Media, Inc.