Everyone has been browsing online and thought, “Wow, this website is terrible.” Whether it runs slow, has spelling errors, is missing information, contains broken links or simply looks outdated, a bad website doesn’t look good for anyone, especially a company.
public relations
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Want to grow your Instagram followers and engagement? Hand the keys over and host an Instagram takeover.
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Every time I take a Snapchat, I immediately scroll through the location-activated filter options. According to VentureBeat, I’m not alone. In fact, Snapchatters view snaps with geofilters more than 1 billion times per day. As a result, Snapchat has made an effort to make it easier for users to create custom geofilters.
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Last year, every conference I attended had someone presenting on Millennials. Though I love getting told about my shopping habits, I’m glad we’re moving on to Gen Z.
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Sometimes, clients call their PR teams and say, “Here’s the story. Get it in the papers.” That’s wrong on many levels, but let’s focus on one.
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Last week, a client said he received a credible inquiry about a retail space he was leasing after the prospect had seen a story we placed. A month ago, another client mentioned she had received a call from a prospective office tenant after seeing a tweet from a handle my PR agency manages.
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Recently while reviewing a monthly report with clients, they looked a little stumped. They were glad their social media numbers were increasing, but asked how their numbers compared to competitors. Fortunately, we already knew.
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After shooting major events for SPR Atlanta and witnessing cameras from local media outlets in action, I’ve learned to shoot with media in mind. You won’t always get the opportunity to see your footage in a news story, but it’s an incredible feeling when you do.
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If you had a line of football attire for the New Orleans Saints, you wouldn’t try to sell it at an Atlanta Falcons event, right? That’s the wrong target audience, and the same thought process should go into your public relations planning.
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What’s the point of keeping a Ferrari in the garage if you’re never going to drive it? You could say the same about having a business Facebook page and never checking out the free, available analytics.
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Product launches. Rebranding efforts. Social media campaigns. You’ve done all the work and popped the champagne to celebrate. Now what? The fun begins: reporting. Data is one of the most important (and overlooked) parts of PR. So what should you look for?
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Creating social posts, eNewsletters and blogs on a daily basis for the same client can easily lead to writer’s block. Here are a few resources to jumpstart your creative juices:
- HubSpot’s Blog Topic Generator: Just type in three nouns and HubSpot’s algorithm will spit out five suggestions – “a week of blog topics, just for you.”
- Twitter trending topics: If you want to converse on the latest viral videos or pop culture uproar, turn to Twitter to propel your next piece of content.
- Holidays: From the traditional holidays, such as Veteran’s Day or Thanksgiving, to #NationalPizzaDay, join in on the celebrations.
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On every episode of Scandal, members of the press wait patiently in the White House for details of crisis manager Olivia Pope’s next moves. Fortunately, most of our lives aren’t as exciting as Olivia’s, so there isn’t a need for daily press conferences.
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Including a newsroom on your website can elevate your brand and solicit valuable two-way conversation with stakeholders.
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If an artist spent days, or even weeks, painting a beautiful masterpiece, he or she wouldn’t give it away for…
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If you look at my Twitter bio, next to my email you’ll see the quote: “Failing to plan is planning…
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One of the many ways to show public relations’ effectiveness to the c-suite is by measuring sentiment – how your…
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This week, Netflix made my high school self’s (and millions of other girls’) dream come true by announcing a revival…
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One of my favorite The Avett Brothers songs, Colorshow, reads, “Be loud, let the others know. First a whisper, then…
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Having a YouTube channel for your business is crucial to marketing your product or service to your audience. As the…
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Ranking highly in Google should be the goal when creating a website. But with algorithms constantly changing and an unclear…
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Businesses can no longer ignore their lack of mobile-optimized websites – or they themselves will be ignored. Google has been…
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In his article titled “The Maturation of News on Social Media,” Business Wire’s Vilan Trub proved a theory of mine…
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When budgets are tight, PR often gets cut, as clients believe they can do it themselves. “Social channels are free…
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The Internet contains billions of pages and grows every single second. Making sure your business’s site ranks highly in search…
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You can sing the praises of your company all you want, but the truth is what people truly value and…
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If public opinion can incite revolutions and change legislation, it certainly has the power to make or break a brand.…
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As a PR professional, I answer my cell phone no matter the hour. Many times, it is a client dealing…
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I hadn’t studied since Auburn, but while earning my Accreditation in Public Relations (APR), I stocked up on notecards and matcha…
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We didn’t set out creating a six-week eNewsletter campaign explaining the complex concept of private exchanges for Northwestern Benefit…