Recently, I spoke at an SMPS boot camp about trends in PR. I thought about discussing Snapchat filters and Instagram …
public relations
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Everyone has been browsing online and thought, “Wow, this website is terrible.” Whether it runs slow, has spelling errors, is …
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Want to grow your Instagram followers and engagement? Hand the keys over and host an Instagram takeover.
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Every time I take a Snapchat, I immediately scroll through the location-activated filter options. According to VentureBeat, I’m not alone. …
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Last year, every conference I attended had someone presenting on Millennials. Though I love getting told about my shopping habits, …
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Sometimes, clients call their PR teams and say, “Here’s the story. Get it in the papers.” That’s wrong on many …
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Last week, a client said he received a credible inquiry about a retail space he was leasing after the prospect …
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Recently while reviewing a monthly report with clients, they looked a little stumped. They were glad their social media numbers …
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After shooting major events for SPR Atlanta and witnessing cameras from local media outlets in action, I’ve learned to shoot …
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If you had a line of football attire for the New Orleans Saints, you wouldn’t try to sell it at …
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What’s the point of keeping a Ferrari in the garage if you’re never going to drive it? You could say …
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Product launches. Rebranding efforts. Social media campaigns. You’ve done all the work and popped the champagne to celebrate. Now what? …
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Creating social posts, eNewsletters and blogs on a daily basis for the same client can easily lead to writer’s block. …
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On every episode of Scandal, members of the press wait patiently in the White House for details of crisis manager …
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Including a newsroom on your website can elevate your brand and solicit valuable two-way conversation with stakeholders.
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If an artist spent days, or even weeks, painting a beautiful masterpiece, he or she wouldn’t give it away for …
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If you look at my Twitter bio, next to my email you’ll see the quote: “Failing to plan is planning …
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One of the many ways to show public relations’ effectiveness to the c-suite is by measuring sentiment – how your …
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This week, Netflix made my high school self’s (and millions of other girls’) dream come true by announcing a revival …
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One of my favorite The Avett Brothers songs, Colorshow, reads, “Be loud, let the others know. First a whisper, then …
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Having a YouTube channel for your business is crucial to marketing your product or service to your audience. As the …
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Ranking highly in Google should be the goal when creating a website. But with algorithms constantly changing and an unclear …
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Businesses can no longer ignore their lack of mobile-optimized websites – or they themselves will be ignored. Google has been …
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In his article titled “The Maturation of News on Social Media,” Business Wire’s Vilan Trub proved a theory of mine …
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When budgets are tight, PR often gets cut, as clients believe they can do it themselves. “Social channels are free …
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The Internet contains billions of pages and grows every single second. Making sure your business’s site ranks highly in search …
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You can sing the praises of your company all you want, but the truth is what people truly value and …
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If public opinion can incite revolutions and change legislation, it certainly has the power to make or break a brand. …
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As a PR professional, I answer my cell phone no matter the hour. Many times, it is a client dealing …
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I hadn’t studied since Auburn, but while earning my Accreditation in Public Relations (APR), I stocked up on notecards and matcha …