What’s the point of keeping a Ferrari in the garage if you’re never going to drive it? You could say the same about having a business Facebook page and never checking out the free, available analytics.
The “When Your Fans Are Online” feature provides you with optimal posting times. Checking on the “Engagement Rate” of posts shows you if people are interacting with your posts. If engagement numbers are low, Facebook will reduce the amount your page shows up in timelines. So you’ll need to edit your content.
Create a better social media presence by simply evaluating what is provided.