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Product launches. Rebranding efforts. Social media campaigns. You’ve done all the work and popped the champagne to celebrate. Now what? The fun begins: reporting. Data is one of the most important (and overlooked) parts of PR. So what should you look for?
Consumption: How many people saw your work? Sharing: Was the content interesting enough to be shared? Lead generation and sales: Did the content generate a lead that led to making money?
Ultimately, reporting will help you determine where you should be focusing your time and effort and if another big push is something to consider in the future.