If you had a line of football attire for the New Orleans Saints, you wouldn’t try to sell it at an Atlanta Falcons event, right? That’s the wrong target audience, and the same thought process should go into your public relations planning.
Who is reading the publications you’re pitching or the content you’re producing? Is your client’s audience seeing their news? With all the tools available today through analytics and social media, PR firms have the opportunity to target a specific audience for clients.
Your clients will see a larger ROI if their awareness is increased with the correct audience.