Case by Case

One of my favorite The Avett Brothers songs, Colorshow, reads, “Be loud, let the others know. First a whisper, then it grows.” I doubt they were talking about case studies, but it fits. By vocally discussing your strengths, people take notice.

Case studies tell a specific story of how your service offering has been successful for consumers. They focus on the customer experience and are an inexpensive way to teach people about your brand.

Luckily for the creative types, there is no template. Consider creating a blog post, video, infographic or other medium – any way to herald your own success.

­­                                                                                    – Emily Tracy, SPR Atlanta