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Businesses can no longer ignore their lack of mobile-optimized websites – or they themselves will be ignored. Google has been slowly rolling out “Mobilegeddon” over the last few months, and websites that aren’t providing an excellent user experience on a mobile device are being pushed way back on the search results page.
If you don’t have the manpower to create a fully mobile-optimized site, focus on your most important and highest traffic pages as Google is punishing by the page – not the website.
Better yet, work with a web designer or PR firm to assist you in mobilizing your whole site.