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What is Search Engine Optimization?

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The Internet contains billions of pages and grows every single second. Making sure your business’s site ranks highly in search results is, therefore, thought to be one of the best investments you can make.

Almost all websites are created for one purpose: making money. To make money, websites need visitors. To get more visitors, websites need to rank highly in search results to be discovered. To rank highly, websites need search engine optimization (SEO).

What is SEO? It’s a combination of strategies, techniques and tactics that affect the visibility of your website in a search engine’s unpaid, or “organic,” results.

Haley Barton, SPR Atlanta

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