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Recently while reviewing a monthly report with clients, they looked a little stumped. They were glad their social media numbers were increasing, but asked how their numbers compared to competitors. Fortunately, we already knew.
Conducting a competitor review for clients is a necessary benchmark PR pros should complete each quarter. Whether you’re focusing on social engagement or media relations placements, knowing how and what the competition is doing is vital to your PR planning.
Through these analyses, your team can find missed opportunities, improve your competitive advantage and maybe even come up with new ideas to better serve your clients.
– Sarah Funderburk, SPR Atlanta