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Including a newsroom on your website can elevate your brand and solicit valuable two-way conversation with stakeholders.
A newsroom is different from an “About Us” section. It’s a dynamic, centralized resource for all your news, awards and relevant information and the first place stakeholders turn when researching your organization. A newsroom can help establish you as a thought leader via content marketing. In addition, with Google’s new algorithm now in effect, having a consistently updated newsroom improves your search ranking.
For optimizing your newsroom, Marketwired Blog suggests practices like incorporating multimedia and offering subscriptions to social media and email feeds.