Earning the Pin

I hadn’t studied since Auburn, but while earning my Accreditation in Public Relations (APR), I stocked up on notecards and matcha tea. The APR is the gold standard for PR, and it’s something that requires dedication, hard work and yes, studying.

Earning your APR not only gives you an advantage in your career path, but it also demonstrates your commitment to enhancing the field. APRs aren’t tacticians; we’re strategists with proven knowledge, skills and abilities – tested through the three-step process.

I wear my APR pin proudly, and it shows clients I’m able to plan PR programs aligned with business goals.

– Sarah Funderburk, APR, SPR Atlanta