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Every time I take a Snapchat, I immediately scroll through the location-activated filter options. According to VentureBeat, I’m not alone. In fact, Snapchatters view snaps with geofilters more than 1 billion times per day. As a result, Snapchat has made an effort to make it easier for users to create custom geofilters.
I recently designed a custom geofilter for a client event. The process was straightforward.
Geofilters for clients are an excellent way to extend reach beyond their followers to a larger audience for a relatively low cost. Though essentially an advertisement, it flows seamlessly into the user experience.