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If you look at my Twitter bio, next to my email you’ll see the quote: “Failing to plan is planning to fail.” That’s not only how I live my life, but it’s also how I do my job.
Having recently earned my Accreditation in Public Relations, I’ve been reminded how important strategic planning is in PR. Anyone can send a release to reporters, but strategic planners go beyond and take the time to consider goals, objectives, strategies and tactics – all part of the road map for PR efforts.
If you’re not planning for your clients, you’re already failing them.
– Sarah Funderburk, SPR Atlanta