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Having a YouTube channel for your business is crucial to marketing your product or service to your audience.
As the third most visited site in the world, there is no quicker way to share your brand and the services and products you offer. With focus and preference shifting from television to computer and smartphone screens, YouTube is a surefire way to get consumer attention.
While videos do require money to create, uploading them on YouTube is free. Plus, videos can be easily re-purposed for podcasts, presentations and other platforms for years to come – making the initial costs well worth it.