Home Business Know Your White Paper’s Worth

Know Your White Paper’s Worth

by admin

If an artist spent days, or even weeks, painting a beautiful masterpiece, he or she wouldn’t give it away for free so why are you giving away your white paper for free?

You don’t always need monetary compensation, but you should receive something in return for providing research and insight that will help another company grow.

Consider creating a form that your target audience must fill out before being able to access your white paper. Doing so builds your email list for future marketing emails and gives you a list of new leads who are already aware of your brand.

Emily Tracy, SPR Atlanta

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100