Know Your White Paper’s Worth

If an artist spent days, or even weeks, painting a beautiful masterpiece, he or she wouldn’t give it away for free – so why are you giving away your white paper for free?

You don’t always need monetary compensation, but you should receive something in return for providing research and insight that will help another company grow.

Consider creating a form that your target audience must fill out before being able to access your white paper. Doing so builds your email list for future marketing emails and gives you a list of new leads who are already aware of your brand.

– Emily Tracy, SPR Atlanta