Ode to Rory Gilmore

This week, Netflix made my high school self’s (and millions of other girls’) dream come true by announcing a revival of Gilmore Girls.

Bringing back classics is a great idea – especially in the public relations industry. Have you ever written a valuable evergreen piece that you didn’t do much with? Consider reusing it. Finding new ways to promote, discuss or share insight on a topic is a way to achieve client goals when there’s not much else going on.

Whether you’re repurposing media placements as content in eNewsletters or inserting content into social conversations, try reviving a classic this month.

– Sarah Funderburk, SPR Atlanta