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Ode to Rory Gilmore

by The 100 Companies

This week, Netflix made my high school self’s (and millions of other girls’) dream come true by announcing a revival of Gilmore Girls.

Bringing back classics is a great idea – especially in the public relations industry. Have you ever written a valuable evergreen piece that you didn’t do much with? Consider reusing it. Finding new ways to promote, discuss or share insight on a topic is a way to achieve client goals when there’s not much else going on.

Whether you’re repurposing media placements as content in eNewsletters or inserting content into social conversations, try reviving a classic this month.

Sarah Funderburk, SPR Atlanta

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The Atlanta 100