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We all know it: most trade publications just aren’t as sexy as more general publications. However, most of your clients should be in specialized journals to solidify their position as a thought leader in their industry.
Though we take total media value with a grain of salt, one estimate puts the cost of a trade publication piece anywhere from $6,000 – $20,000. However, the real cost of your placement is much more. You’re reaching a targeted audience, an editorial piece has more credibility than advertising, the article increases client’s SEO, you reshare it on multiple channels and much more.
To read more on trade publications, visit the SPR Atlanta blog.
– Emily Tracy, The 100 Companies