When we discussed “PESO Model” at work, I was transported back to days spent in the library pouring over PR 101 notes. However, I’ve since learned that the PESO Model isn’t something I could forget about after a test.
The PESO Model, Gini Dietrich’s brainchild, merges together four media types for a strong PR strategy.
When used together strategically, paid (ex. social media advertisements), earned (ex. media relations), shared (ex. social media) and owned (ex. blog posts) media can establish your client as an “authority” – a thought leader, expert, ranked on Google’s first page – which is lucrative for any business.