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Public relations trends to watch in 2018

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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.

With newsrooms dwindling and lines blurred between earned and paid media, traditional media tactics should be refined. It’s more important than ever to include digital, social and paid aspects in any public relations campaign to ensure your message is heard by the right audience.

Fortunately, new metrics tools are on the rise to provide insight into consumer behavior and campaign effectiveness. IrisPR and SumAll are two great resources to drive results and maximize any PR strategy.

Brianna Shoaf, The Tallahassee 100

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