Want to know what makes a journalist pursue a pitch they receive from a PR professional? Or how much journalists rely on PR professionals? Or how PR professionals can improve, according to journalists? More than 1,500 North American journalists can fill you in.
According to Cision’s 2017 State of the Media Report, newsworthiness and relevance to a journalist’s audience are unsurprisingly the most important factors in catching a journalist’s attention. A more revealing finding is the top PR resources used by journalists are story leads and press releases, followed by expert interviews and images.
Read the full report here.