The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably aware of. For example, 91% of journalists feel they’ve lost public trust.
From a PR perspective, it results in equally difficult challenges. Misinformation about a client can irreparably damage their image (and yours). Some even believe it is PR’s responsibility to combat fake news entirely. Bottom line, it’s now more important than ever to:
1. Have a crisis plan
2. Respond quickly
3. Be transparent
4. Constantly monitor client mentions
5. Never embrace or capitalize on fake news for clients