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PR’s Role in Fake News

by admin

The “fake news” epidemic has swept the nation since the 2016 election and has affected more people than you’re probably aware of. For example, 91% of journalists feel they’ve lost public trust.

From a PR perspective, it results in equally difficult challenges. Misinformation about a client can irreparably damage their image (and yours). Some even believe it is PR’s responsibility to combat fake news entirely. Bottom line, it’s now more important than ever to:

1. Have a crisis plan

2. Respond quickly

3. Be transparent

4. Constantly monitor client mentions

5. Never embrace or capitalize on fake news for clients

Haley Barton, SPR Atlanta

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