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Like articles in trade publications, securing speaking engagements for your clients is a way to increase exposure and help position them as thought leaders. To keep up with the opportunities for your clients and to secure the best placements for them, I suggest the three tips below:
1. Create a database on Excel or Google Sheets to keep the vast number of speaking opportunities easily accessible.
2. Subscribe to email updates from professional service organizations and conferences to stay in the loop.
3. Work directly with your client to complete at least the first few conference proposals you are submitting.
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