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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
Things to consider when working with influencers: how many followers do they have? Are their followers in your target audience? How often do they share sponsored posts? Do they have a high engagement rate?
Reaching out to someone with 100K+ Instagram followers can seem intimidating, but everyone I’ve reached out to has been kind, receptive and helpful. If it fits with your brand, consider partnering with an influencer on your next paid campaign.