Social Media

Most people know Pinterest as an inspirational lifestyle website, but it’s much more. Incorporating a Pinterest plan into marketing strategies can help…

Advance scheduling can be a lifesaver when managing multiple social media accounts. It can help de-stress your workload in many ways including mapping out the content, keeping consistency across platforms, reaching correct time zones and so much more.

Facebook and Instagram are two platforms that businesses should be utilizing in their social media strategy. To some, these platforms seem extremely similar, but to others, they may be wildly different. Here are three tips to take into account when it’s time to post.

Social media has been heating up this summer, and you may have noticed a few new trends.

IGTV, Instagram’s foray into long-form video content, is unique in that it’s primarily for vertical content. While brands have been slow to adopt this feature, there might be room for smaller companies to get an edge.

Social media and mental health are words we now see together often.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

Instagram recently began testing a new feature that hides the likes for a post from public viewing. While followers won’t see the total number received, the account owner will.

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

Have you ever wanted to take back a message you sent? Facebook recently made an unsend feature available in its Messenger app to do just that, after promising the ability to users more than a year ago.

Each year, the social media industry continues to innovate and expand at an ever-increasing speed. Here are some of the top trends expected in 2019:

If you’re on social media, there’s no doubt you’ve recently seen endless “10-year challenge” posts from friends and celebrities. The idea is simple: post a photo of yourself in 2009 next to a photo of you from 2019 and rejoice at how far we all have come in the last decade.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

It’s been 10 years since I joined Facebook. I remember opening my account on a whim while living on St. George Island. I dove in, excited every time hearing the ding of a new friend request. It was amazing to me how instantly I got connected/reconnected without doing anything.

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Whether for business or pleasure, we break down how to get the most engagement on Instagram:

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

No, it’s not on your plate. For the most Instagrammable spots in Georgia, visit one of the Georgia State Parks & Historic Sites. Wow your followers with stunning views from the front of your kayak or looking down into a canyon. Snap photos of wildlife like gators, bird and turtles. Check out the sites by following them on Instagram.

To become a master smartphone photographer, you need the right photo editing app. But what app do you use?

Whether you are starting a paid social media ad campaign to supplement your current marketing strategy or to jumpstart a new campaign, having a defined strategy is key. Here are the key questions to consider before you dive in.

As Instagram continues to grow, improving efficiency for brands who utilize its tools, your business could be imploring these strategies to reach your target audiences:

This past weekend while I was reeling from the Auburn Tigers’ season opener win (the best team in football!), 75,000 Tennessee and Georgia Tech fans filed into the newly opened Mercedes-Benz Stadium to watch the Vols narrowly defeat the Yellow Jackets in double overtime.

Every day, 300 million photos are uploaded to Facebook.