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Breaking down the Instagram algorithm

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Whether for business or pleasure, we break down how to get the most engagement on Instagram:

– Just like in your favorite rom-com, timing is everything. Posts with the most engagement from the get-go are more likely to appear in timelines. Post during the busiest times.

– As they say, use it or lose it. Making sure you’re continuously posting stories, feed content and highlights is necessary.

– Everybody’s doing a brand new dance now, come on baby, do the cross-promotion with me! Having viewers navigate from your stories, to your posts and highlights boosts engagement. Next stop, follower city.

— Erin O’Brien, 360 Media, Inc.

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