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As Instagram continues to grow, improving efficiency for brands who utilize its tools, your business could be imploring these strategies to reach your target audiences:
1. Use Instagram like your audience: Utilize the Explore Page to find relevant hashtags and accounts to follow; also watch and respond to Stories.
2. Add emojis to captions: Emojis can be used as a searchable tool on Instagram and are perfect when your caption needs improvement.
3. Have a visual strategy: Plan an aesthetic for your Instagram page that will attract your audience by using one cohesive theme, one filter or photo editing strategy.