Each year, the social media industry continues to innovate and expand at an ever-increasing speed. Here are some of the top trends expected in 2019:
• Privacy and transparency: More consumers than ever don’t trust platforms to protect their information and are demanding brands be more transparent.
• On-platform shopping: Over the past few months, Instagram has begun rolling out updates making on-platform shopping easier, and e-commerce on these platforms is expected to grow.
• Rise of stories: The stories format across most platforms, including Instagram and Facebook, is becoming the primary way consumers share updates with their followers.