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Most people know Pinterest as an inspirational lifestyle website, but it’s much more. Incorporating a Pinterest plan into marketing strategies can help increase sales and brand awareness.
It’s easy to get lost on a big platform like Pinterest, so start small. Learn the site, and begin with the basics. After you’ve gained a good understanding, create boards that are relevant to your company.
Include plenty of “pin-worthy” photos on websites, blog posts and in content, and make sure to have share buttons on your sites.
Then, start expanding your strategy and scoping out what works best for your audiences.
– Cora Pursley, 360 Media, Inc.