During the pandemic, many businesses refreshed their websites, social media and digital ads. However, converting customers involves two main considerations, correct business listings and online reviews.
Prospective customers must be able to find you online, so having a correct business listing is important. Before the click through to engage in a relationship, customers will read your reviews. Ninety-one percent of people trust reviews as much as personal recommendations.
If you only have a one- or two-star rating, your chance of converting that prospect into a customer drops down to 13%. The minimum star rating that consumers would engage with is a 3.3.
– Cyndee Woolley, The Southwest Florida 100