Shopping Malls Evolve with Changing Market

Though we hear about “struggling” retail from time to time, Simon Property Group is flourishing, according to Ed Vittoria, VP, Loyalty Marketing and Innovation Partnerships.

How does Simon maintain such a positive outlook when other malls are closing? It focuses on building direct relationships with consumers.

Web-rooming and show-rooming have allowed consumers a more efficient shopping experience. Ed says they’ve seen this evolution, and are working with partners, such as Spring, and their own loyalty rewards programs to evolve with consumers. Data isn’t restricted to online purchases, so expect a more personalized experience on your next shopping adventure.

– Sarah Funderburk, SPR Atlanta