Jacobs’ Pharmacy – the site of the first Coca-Cola sale – was founded in 1879 by Dr. Joseph Jacobs. The downtown Five Points space quickly became one of the city’s most popular pharmacies – which, back then, were more like general stores that also sold medicine.
Atlantans came not only for the soda fountain, which averaged $150 a day in sales, but also for the discounted items. In fact, Jacobs’ was one of the first retailers to use discounts as a selling strategy.
Dr. Jacobs eventually became Atlanta’s most successful drug store owner, owning eight stores at the time of his death.
Please see related story “Coke Celebrates 130 Years” in last week’s issue.
– Caroline Parsley, The 100 Companies