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Promoting diversity through branding

by The 100 Companies

Diversity is not just a term used to describe the application of variety. It provides a way to open doors to all different opinions, experiences and walks of life.

Diversity doesn’t simply apply to the collection of creative minds behind the scenes, but is exemplified by the products brands are putting into the market.

At the beginning of the year, Mattel announced a new line of diverse Barbie dolls. This line depicts all different kinds of beauty and fashion to give young children a chance to see themselves in their dolls. From prosthetic legs to vitiligo, there’s beauty in diversity.

Sage Dudick, The Alaska 100

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The Atlanta 100