Home Real Estate Remember Your ABCs

Remember Your ABCs

by The 100 Companies

Sitting in a doctor’s waiting room a few months ago, Columbia Residential CEO Noel Khalil deployed an update to the old sales adage – ABC: Always Be Closing – to PR’s version: Always Be Communicating.

Spotting WSB-TV investigative reporter Richard Belcher also sitting in the waiting room, Noel reminded Richard of a story he’d reported nine years earlier and had promised to do a follow up when things improved.

True to his word, Richard returned to Columbia Tower at MLK Village to update the “remarkable turnaround” at the residential community near Turner Field – resulting in a happier story and a renewed relationship.

– Sarah Funderburk, SPR Atlanta

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100