Home Business The crowded hard seltzer market

The crowded hard seltzer market

by The 100 Companies

What do Vizzy, Truly and Mighty Swell all have in common? They’re part of the crowded hard seltzer market, which currently includes over 30 different brand names.

The craze began with SpikedSeltzer in 2012. At first, it was only distributed in about a dozen states, but as copycat drinks — like the frat house staple, White Claw — began to emerge, it was sold to Anheuser-Busch, taking off on a national level.

Since then, hard seltzers have been popping up left and right, sending sales soaring — $1.5 billion in 2019 and an astounding $1 billion from March 7 to May 30, 2020 alone.

Aly Coleman, The OJT 100

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Atlanta 100